December 17 2020, 11:00 CET

World Quality Report 2020

Growing expectations from QA. Can we meet them? Yes. We can.

Ideas in Action is a unique event series for business and technology leaders who have a keen eye on the future – and a keener focus on what’s practically possible today.

Quality assurance (QA) is now a business priority to help deliver trusted enterprise digital transformation. Discover top takeaways from the World Quality Report 2020-21. What trends are shaping QA and testing today and what are our recommendations for addressing tomorrow’s challenges?

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About the World Quality Report


The 12th annual edition of the World Quality Report (WQR) outlines the implicit contribution of QA in the success of enterprise digital transformation.

A survey sample of 1,750 CIOs and senior tech leaders has voted ‘Business Assurance’ as the most important QA and testing objective.

Read key recommendations from WQR 2020-2021 to help accelerate your Quality Assurance & Engineering journey:

  • Don’t silo responsibility for QA
  • Adopt smart ways of working
  • Greater savings can be achieved by using test infrastructure smartly
  • Be better prepared for business continuity.


When:  17 December 2020, 11:00-11:45 CET

Discover the key findings from this year’s World Quality Report. The only study of its kind, it identifies the trends shaping QA and testing today, and offers recommendations for addressing tomorrow’s challenges.

The WQR 2020-2021 highlights that expectations from QA have been increasing with an upward trend across various strategic objectives. These include the need for QA to support business growth and the importance of ensuring end-user satisfaction.

It shows the steady evolution of quality assurance from a backroom discipline to an integral part of wider enterprise digital transformation. Contributing to business growth and business outcomes was the highest rated objective for testing and QA at 74% - up 6 percentage points from 2018.

Our specialists will delve into key hot topics as they discuss the findings and what it means to your business.

Join us as we discuss the key findings, including:

  • Continued adoption of Agile and DevOps, with QA teams orchestrating quality
  • Increased AI adoption, but more progress needed
  • Increased use of QA automation is not being fully realized. Why is there a gap between confidence and results?
  • Digital transformation programs are being accelerated by the global pandemic, and driving QA improvements

Our Speakers

Mark Buenen

Mark Buenen - Global Leader of Digital Assurance and Quality Engineering Services at Capgemini Group

Mark has more than 20 years international experience in software testing. He sees many organizations still struggling today to achieve an efficient and effective testing and quality assurance operations within their software development lifecycle. His experience is that establishment of a fit-for-purpose industrialized test organization is possible for everybody. The key areas of this solution are: business driven test management, structured test methodology, test automation and test accelerators, global delivery organization, transparent KPIs and SLAs, defined test services for projects, continual improvement, and transformation from test center to quality center. Mark also works on risk-sharing commercial models for testing and on solutions that demonstrating the strategic value of testing to senior management and he is one of the authors of the World Quality Report since 2013.

Morten Løvstad

Morten Løvstad - CEO Sogeti Norway

In his role as head of Sogeti Norway, Morten has more than 12 years’ experience in the software testing market. He specializes in testing and quality assurance (QA), with a particular focus on structured testing using the TMAP® methodology, test automation, test accelerators and Sogeti’s unique service offerings. His longer-term career in the Norwegian IT market extends back more than 20 years, during which time he has taken on many management roles and built relationships with Sogeti’s top 50 customers in Norway. In managing teams and organizations, he is well versed in making value from most of the best-known technologies, having worked on large engagements with global cooperation and delivery. Finally, Morten was delighted to receive the ODA ‘Man’ Award 2020 in recognition of his contribution to gender diversity in the Norwegian IT and tech community.

Stian Erdal Arvnes

Stian Erdal-Arvnes - Test/QA Delivery and People Management, Sogeti Norway

Stian has worked more than 12 years for Sogeti in Norway, mainly with Test & QA and Delivery Management in both large- and small-scale projects. He is responsible for delivering offshore/outsourcing engagements and manages over 30+ consultants. As a Unit Manager and part of the executive management team he is focused on leadership, delivery excellence, creating service offerings and employee motivation.


11:00 – 11:10
Growing expectations from QA. Can we meet them? Yes. We can.
Morten Løvstad and Mark Buenen

The value of quality assurance (QA) and testing continues to increase. That’s one of the key conclusions in this year’s World Quality Report from Capgemini and Sogeti, in partnership with Micro Focus.

We explore why the report evidences that QA has steadily evolved from an independent activity to a fully integrated function in organizations.

Mark Buenen

This year saw a marked focus on increasing the level of test automation and shifting testing to the left using Agile and DevOps, to achieve higher levels of in-sprint automation. This session explores the challenges that are holding back desired outcomes.

Stian Arvnes

Previous World Quality Reports have consistently shown challenges in the test automation arena. In the 2020 survey, organizations expressed a degree of confidence when they were asked for their views on various aspects of test automation: 68% said they have the required automation tools, while 63% have enough time to automate tests. However, despite these promising statistics, only 37% felt they get a return on that investment, indicating a gap between confidence and results. We explore why.

Stian Arvnes & Mark Buenen

COVID-19 has acted as an accelerator for QA, demonstrating its integral importance to operational resilience. We will explore the effects of COVID-19 on testing and QA and discuss the striking parallels between the pandemic and the discipline of QA. In both cases, we can see the importance of:

  • The very principle of testing
  • Testing early
  • Automating testing to achieve scale
  • Adopting a risk-based test strategy
  • Prioritizing in line with category-based needs (e.g. population, demographics, lines of business, etc).



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If you have any questions, please contact:

Morten Løvstad
Morten Løvstad
CEO Sogeti Norway